Alejandra Otero - Founder, CMO and former director specialized in digital marketing and student recruitment for educational institutions.

 Alejandra created NEO with the aim of reshaping the future of education by giving support to educational institutions in the integration of marketing and admissions solutions in line with the expectations of the 21st century. Prior to that, she was a higher education intrapreneur in the USA and Europe with roles within the Marketing, International Relations and Admissions Departments. She has received certifications by Google and HubSpot in the fields of marketing, sales and education. Alejandra is also a speaker in subjects such as digital innovation, marketing automation, international education and sales enablement. She has recently been selected for a 2 years mandate as an Associate of the Marketing & Recruitment Steering Group of the EAIE (European Association for International Education), major conference and community for leaders in European institutions at a Higher Education level.