For her background as a designer, Ada has been surrounded by creativity since she started her career. She believes it is possible to create meaningful social impact in organisations and people through a human-centred design approach. She loves being part of the Innova team as here she has found a common ground for her two passions: design and education.

As a service designer of new learning experiences, she has worked in several education projects, creating new strategies and methodologies to improve learning experiences that promote lifelong learning among society. She has worked in projects targeting a wide variety of learners and topics: from creative and technological challenges with teens, to closing the gender gap through digital education for women living in vulnerable situations.